Chief Marketing Officer Program | Kellogg Executive Education (2024)

What is the program about?

The program consists of a 16-week core program, two online electives and one live virtual or in-person elective. There is a final three-day networking event at the end of the program. Each online program features asynchronous modules and live webinar sessions.


What is the learning experience?

Your learning experience will consist of tools and frameworks delivered via video lectures, live webinars, real world examples, downloadable content and networking. You will put your learning into action through weekly activities, customized assignments and quizzes, discussion boards and faculty engagement. The program culminates with a capstone project, bringing together all of the key concepts from the program.

What is the program format?

The program consists of 4 core modules delivered over 12 months online, with live-virtual and in-person sessions. Learners can expect to dedicate 4-6 hours per week to watch videos, complete assignments and participate in discussions. Each module is opened weekly, allowing a flexible but structured approach to learning, with quizzes/assessments delivered at the module’s conclusion. Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week.


Could a learner choose to opt out of some topics?

No. To receive the Kellogg Executive Scholars Certificate, a participant must complete all components of the program.


Are any of the sessions delivered in real time (live)?

For the online, asynchronous programs, there will be live sessions led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform. Each participant will select one elective program that will be delivered in-person or live virtually via Zoom. The networking event is an in-person experience only. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. All live sessions are recorded for later viewing.


What methods will be used for grading and evaluations?

Kellogg program leaders will review assignments, discussions and exercises to determine participants’ understanding of the material.


How much time is allocated to complete assignments?

The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. However, learners may request deadline extensions to accommodate for business and personal conflicts that may arise during the program timeframe. Reach out to the program delivery manager to discuss any challenges you may have in completing assignments.


Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution?

No. Executive Education offers only non-degree programs and participants who meet the requirements receive a certificate of completion at the end of the program. This certificate does not count as credit toward a degree. In addition, at this time, our online programs do not count as credit toward a Kellogg Executive Scholar Certificate.


Does the program offer community engagement for learners?

Yes, there will be networking events held through the 12-month program, and a three-day, in-person networking event will be offered at the end of the program. Participants will have an opportunity to connect with peers across the core program and electives. A Success Coach will also support participant engagement throughout the program.


What are the requirements for accessing the program?

Participants will need the following to access the program:

  • Valid email address
  • Computing device connected to the internet (Mac/PC/laptop, tablet or smartphone)
  • The latest version of your preferred browser to access our learning platform (though not required, we recommend using Google Chrome when accessing the Online Campus for optimal experience)
  • Microsoft Office Suite (PowerPoint, Word, Excel) and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts
  • Additional software and resources may be required for certain programs – this will be communicated upon registration and/or at the beginning of the program
  • PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery.

Do the programs offer a certificate?

Yes. Upon successful completion of this program, participants will receive a Kellogg Executive Education Scholar Certificate. Additionally, participants will earn a certificate of completion for each online program completed, and a certificate of participation for the in-person or live virtual elective program. Since our online program components are graded as a pass or fail, participants must receive an 80% to earn the certificate of completion. This digital certificate can be shared with colleagues and posted on LinkedIn. (PLEASE NOTE: We do not provide reports of assessments, or “transcripts,” since this is a non-degree program.)


Will completion of this program guarantee me a job or promotion?

No. The primary objective of this program is to give you the skills needed to be prepared for a job or to advance your career in this field. Our program support team includes mentors and Success Coaches to help you reach your goals. New employment and advancement opportunities depend on a variety factors, including prior experience, education and the job market; we therefore do not guarantee a job placement upon completion of this program.


Who is Emeritus and what is their relationship with Kellogg Executive Education?

Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kellogg’s standard of quality.


Additional questions?

Please contact us by calling 847-467-6018 or email us at execedonline@kellogg.northwestern.edu.


Chief Marketing Officer Program | Kellogg Executive Education (2024)

FAQs

What is Kellogg Executive education's chief marketing officer program? ›

The Chief Marketing Officer Program curriculum is designed to meet the evolving market demand for senior executives who can drive marketing strategy, innovation and growth, customer centricity, and leadership.

How do you become a chief marketing executive? ›

Since this position is the highest role in marketing, it requires a lot of knowledge and expertise. Business and marketing degrees are some common education paths to becoming a CMO. You could also earn a bachelor's degree in related areas of study, such as advertising, communications, public relations or economics.

What does it take to be a chief marketing officer? ›

CMO Qualifications

While there are no official education requirements for CMOs, most commonly candidates have a business degree or an MBA, often with a concentration in marketing. More important than a specific degree is a depth of experience in marketing and related disciplines.

What is a CMO education? ›

Chief marketing officers usually have at least a bachelor's degree in marketing or a related field. Although it's not always required, getting a master's degree in marketing, or an MBA with a marketing focus, can help further develop marketing skills and job opportunities.

What is the acceptance rate for the Kellogg EMBA? ›

How hard is it to get into the Kellogg School of Management? With its medium class size of 529 students in the MBA Class of 2025, the most recent Kellogg MBA acceptance rate of 31.4% makes it one of the more accessible M7 programs.

What is the average salary for a Kellogg Executive MBA? ›

Executive MBA Salary Increase
Executive MBA ProgramsPre-EMBA Salary 2020Post-EMBA Salary 2020
Northwestern Kellogg Executive MBA$174,218$228,659
Columbia Business School Executive MBA*$152,500$209,000
Michigan Ross Executive MBA$209,878$260,189
NYU Stern Executive MBA$150,854$204,750
8 more rows

What is the highest salary of chief marketing officer? ›

Very High Confidence means the data is based on a large number of latest salaries. Chief Marketing Officer salary in Bangalore / Bengaluru ranges between ₹ 12.0 Lakhs to ₹ 102.0 Lakhs with an average annual salary of ₹ 62.3 Lakhs. Salary estimates are based on 181 latest salaries received from Chief Marketing Officers.

Is CMO higher than VP of marketing? ›

Hierarchical Differences

A significant distinction between the two roles lies in their hierarchical positioning within the organization. The VP of Marketing usually reports directly to the CMO, while the CMO reports directly to the CEO.

Is becoming a CMO hard? ›

The path to becoming a CMO is both demanding and rewarding, requiring a blend of education, experience, and a diverse skill set. For those who are committed and passionate about marketing, these prerequisites will equip them with the tools needed to succeed in this dynamic executive role.

What is the average age of a chief marketing officer? ›

There are more than 68,763 Chief Marketing Officers employed in the United States. 32% of them are women, and 68% are men. The average age of the CMO is 38 years old.

Can you be a CMO without a degree? ›

While a degree is not an absolute requirement for becoming a Chief Marketing Officer (CMO), understanding the educational backgrounds of successful professionals in this field can provide valuable insights into the skills and knowledge that can help propel a marketing career to the executive level.

Do you need an MBA to be a CMO? ›

Aspiring CMOs should start off with a bachelor's degree in business or marketing. After that, they may go for an MBA or a master's degree in marketing.

How long does it take to become CMO? ›

To become a CMO, a marketer is generally required to have at least 10 years in marketing, with three to five years in a management position. Many marketers gain valuable experience through different levels of marketing management, often starting early on as an internship or assistant and working up.

Is being a CMO stressful? ›

CMOs are often the first responders to brand crises, which can erupt at any time, day or night. This unpredictability can lead to stress and the requirement to be perpetually available, disrupting personal time and plans.

How to get hired as a CMO? ›

Most CMOs generally have a marketing or other related degree and 3-10 years of work experience. Becoming a CMO means building various soft skills including leadership and people skills. The key responsibilities of a CMO involve developing and overseeing the marketing strategy and team of a business.

What is the CEO program for chief executive officer? ›

Designed for Success

The flexible format of the Chief Executive Officer Program enables participants to craft the program based on their career goals—with a world-class curriculum, experiential sessions, and the opportunity to meet with faculty and practitioners. Be the architect of your own learning journey.

What is the difference between chief marketing officer and chief executive officer? ›

While the CMO focuses on market presence and customer engagement, the CEO oversees the overall operational, strategic, and financial helm of the enterprise. Together, their combined efforts drive the company's growth, adaptability, and market leadership as we advance into 2024.

How long is Kellogg Executive MBA program? ›

You may start classes either in January or September. Regardless of your location, you'll receive the same world-class education, learn from Kellogg's leading faculty, join the same prestigious network and earn your MBA in two years flat.

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